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When the Boston agency, MMB wanted to create three new spots for their new Subway Fresh Fit campaign, they turned to Charlex for all the live-action, design and VFX work.
The first spot, That's a Lot, opens with images of greasy burgers frying on a grill. It then switches to a series of seemingly innocent images: kiddie pools, birdbaths and water coolers. These items—typically filled with water—are instead filled with grease in order to visually illustrate how much grease fast food chains use in a single year. "The concept from the agency was to use strong and graphic images to get this message across, and they asked me to help visually portray the grease in ways that were impactful but not too off-putting," reports Charlex CD Ryan Dunn.
The Royal couple was spotted on a 3-day vacation in California! 3-days doesn't seem enough to soak in all the fun.
Check out the latest California Tourism spot as Kate and Harry prepare for a whirlwind three-day visit to California - soundtrack courtesy of Yessian.
LIGHT OF DAY’S CHARLES NORDEEN LENSES NEW TV SPOT FOR NEW YORK SPRING WATER’S VBLAST SPORTS DRINK FEATURING NBA STAR TYREKE EVANS
NEW YORK, NY – August 16, 2011 – New York-based visual effects and animation studio Light of Day co-founder Charles Nordeen recently directed a new television commercial for New York Spring Water’s latest sports drink, the VBlast!.
Just in time for the back-to-school shopping season, Foot Locker is introducing its latest campaign to further demonstrate Foot Locker’s shared passion with consumers for athletic footwear.
The new multi-channel campaign kicks off with TV spots that feature students who have an obsession with sneakers, so much so that they reinterpret famous moments in history. The spots begin very straight-faced, as if they're documentaries on the History Channel, and slowly devolve into sneaker fantasies.
EA Sports – NCAA Football 12 – A deeper game for a deeper devotion. Agency is Heat, they are directed by David Shane (O Positive) and edited by Stewart Reeves at Arcade Edit.
Santa Monica, CA (August 15, 2011) -- Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM.
The campaign, featuring spots “Robot”, “Custodian,” “Bedtime”, and “Paper Towel,” began airing in select U.S. markets in August.
NEW YORK, LOS ANGELES and LONDON -- August 15, 2011 -- Jonathan Notaro and his colleagues at international production company and design studio Brand New School (BNS, http://www.brandnewschool.com) are very proud to announce the appointment of Blake Huber to the position of Flame artist and lead compositor for their East Coast studio.
"We couldn't be happier to have Blake back," Jonathan said. "Since he left, we've all grown and come to appreciate what we had. Seldom do you meet Flame/VFX artists that understand VFX and design the way Blake does."
Following the recent additions of producer Jana Heiss and East Coast sales rep Jake Neske, HUSH is geared up to announce the signing of New York-based designer, director and illustrator Jodi Terwilliger.
With this latest addition, HUSH is acquiring an 11-year industry vet who counts JetBlue, VH1, HSBC and music group RFA as former clients.
NEW YORK - Aug. 11, 2011 - The principals of award-winning design and production company Thornberg & Forester (T&F) are very proud to welcome Vi Nguyen as their head of 3D and VFX supervisor.
This is a new position within the growing company, which was launched in the heart of New York City in 2007.
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