New from Shilo & WMIG for Under Armour: "Julio Jones: UA E39"
Under Armour recently introduced the world's most innovative athletic evaluation improvement tool, stating "It's not a smart shirt. It's genius."
Beginning last Thursday and running through today, more than 300 top prospects for the 2011 NFL Draft are participating at the NFL Scouting Combine in Lucas Oil Stadium in Indianapolis.
Dozens of prospects, including Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones have been wearing the Under Armour E39 compression shirt during their workouts. It weighs less than 4.5 ounces and is made from the same material as the rest of the company's compression-based apparel. I've used Storify to piece together some of the highlights of the developing story here:
To support the E39's introduction, this :30 teaser spot entitled "Julio Jones: UA E39," representing the latest collaborations between Under Armour, director Andre Stringer, the filmmakers at Shilo and creative think think WMIG, debuted on television and online on Feb. 27.
Media: Julio Jones: UA E39
"Julio Jones: UA E39" from Shilo on Vimeo.
More amazing results from this creative partnership featuring Julio Jones are coming soon.
Complete Project Credits: Under Armour "Julio Jones: UA E39"
Project Title: Under Armour "Julio Jones: UA E39"Length: :30
Debut date: 2/26/11
Film Location: Detroit, MI
More Info: http://www.underarmour.com/e39 Client: Under Armour
Creative Director: Brian Boring
Senior Vice President - Brand: Steve Battista
Director of Men's Brand Marketing: Brad Charron Ideation: WMIG
Creative Director: Andre Stringer
Writers: Andre Stringer and Nate Caswell
Associate Producer: Sheina Dao
Executive Producer: Megan Kelly Director: Andre Stringer
Production Company: Shilo
Director of Photography: Joe Zizzo
Editor: Nate Caswell
Storyboard Artist: Ed Tranquino
Production Coordinator: Sheina Dao
Producer: Mariya Shikher
Line Producer: Jeremy Yaches
Executive Producer: Megan Kelly Telecine: Company 3
Colorist: Tom Poole Music Composer: Darrin Wiener Sound Designer: Gavin Little at Echolab V.O. Artist: Uch Martin Final Mix: Peter Buccellato at Sound Lounge
