Page 2… Brand New School consist of an on-air Broadcast Package, IDs For Fuel TV
The relationship between BNS and FUEL TV began in 2003 before the network's launch, when BNS founder, executive creative director and director Jonathan Notaro and his colleagues collaborated with FUEL TV to design and produce the network's original broadcast identity package.
Also tasked with delivering a set of network IDs, BNS suggested that the network introduce a "Free Form Film Festival," where every ID is unique instead of following channel-wide guidelines. This anti-brand approach BNS proposed involved using 10 IDs with tones ranging from comedic to contemplative to musical, and with techniques ranging from film to stop-motion to CG. BNS produced the very first FUEL TV IDs, and since then, the network has commissioned dozens of iterations in tandem with other design studios and artists, and FUEL TV's world-acclaimed IDs have earned countless awards.
See Page 1 for backstory.
BNS Vimeo channel: www.vimeo.com/channels/bns
☆ FUEL TV "Pioneer" View Credits
Written and directed by BNS director Ben Go.
FUEL TV "Pioneer" from Brand New School on Vimeo.
☆ FUEL TV "Donald Bag" View Credits
Written and directed by BNS director Robert Bisi.FUEL TV "Donald Bag" from Brand New School on Vimeo.
☆ FUEL TV "Board Breakers Anonymous: Safe Place" View Credits
Directed by Jens Gehlhaar.FUEL TV "Board Breakers Anonymous: Safe Place" from Brand New School on Vimeo.
☆ FUEL TV "Board Breakers Anonymous: Focus" View Credits
Directed by Jens Gehlhaar.FUEL TV "Board Breakers Anonymous: Safe Place" from Brand New School on Vimeo.
☆ FUEL TV "Supermoto" View Credits
Written and directed by BNS director Ben Go.FUEL TV "Supermoto" from Brand New School on Vimeo.
☆ FUEL TV "Highway Surfing" View Credits
Written and directed by BNS director Jonathan Notaro.
FUEL TV "Highway Surfing" from Brand New School on Vimeo.
Each of these films was shot by cinematographer Pat Notaro (www.prnotaro.com), Jonathan's brother, who has also has a long history of shooting for FUEL TV.
About Brand New School
With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms. Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights. Akin to leading academic institutions, our guiding philosophies prize experimentation and learning, and our commitment to discovering the best ideas for our clients is absolute. For more information, please visit www.BrandNewSchool.com.
About FUEL TV
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why young adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 30 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes(R). FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.
